It’s the 64 million dollar question that climate scientists ask. When presented with stark information on the rate of climate change that is happening why are so many people and governments all over the world so prepared to look the other way?
A number of commentators, including George Marshall, have written about this phenomenon to better inform how we communicate climate change but professor of psychology, Daniel Gilbert, perhaps nails the denial problem better than any other. Click here to see the video clip.
Gilbert’s original TED talk has had some 8 million views since 2014.