Category Archives: Community awareness

Why do most people never talk about climate change, even people with personal experience of extreme record breaking weather?
What does will it take for society to accept what we already know?

Such puzzling questions have dogged the minds of many climate scientists and communicators for years. The key word is ‘framing’. We need better framing of the climate issue so that messaging of the issue matches how human beings think.

With this in mind, George Marshall’s recent book (pictured here) is essential reading. Continue reading →